A business’s signage can have a significant impact on the success of its products or services. When consumers see an appealing sign, they are more likely to remember the name of the company, their brand colors and logo, or even specific product offerings. The marketing potential of well-placed outdoor signs can be quite considerable, as they are often the first thing that consumers notice in a shopping locale.
In a world of digital media, where people can choose whether to close a web page or turn off a television channel, traditional outdoor business signage serves as a silent salesperson that is always present. This is especially true if your location is in a high-traffic shopping area, where customers will likely pass by your signage on a regular basis. The enduring power of your outdoor business sign is that it can entice new consumers while simultaneously cultivating customer loyalty.
As the king of marketing for your business, an attractive outdoor sign can serve as a branding tool that carries with it a sense of permanence and authenticity that digital advertising simply cannot. In fact, research shows that consumers are more likely to recommend a brand they have seen and encountered in person, as opposed to one that they have never heard of or seen before. Because of this, it is important to ensure that your signage offers an authentic and consistent presentation of your brand’s identity, ensuring that your branding stays top-of-mind with your consumers.
Whether located on the street, outside of a storefront or building, or on an outdoor reader board, your signs can convey important messages and promotions to consumers. These types of business outdoor signs are a great way to highlight daily specials at a restaurant, upcoming events at a community center, or new product offerings in retail stores. Because they are highly visible to passersby, they can help you quickly grab the attention of a distracted consumer and convert them into a loyal customer.
The marketing potential of well-placed business signage can also yield immediate results when used for transit advertising. Whether located along a highway, at an intersection, above your business, in a parking lot, or near the entrance of your store, these types of business signage can captivate commuters as they travel to and from work. This type of marketing is especially effective for businesses that rely on commuter traffic to drive their revenue.
Well-placed signs can be an excellent way to attract consumers, boosting the performance of your entire marketing and sales team. For example, research suggests that 29 percent of fast food and QSR patrons make their selections based on information they see in store signage. Likewise, 15 percent of consumers stop on impulse at sit-down restaurants because of well-placed and targeted signage. By ensuring that your signage is informative, easy-to-read, and accurate, you can set the stage for successful product and service conversions. This can help boost the performance of your team and help your business achieve its true potential. Contact a signs and graphics company today to find the perfect solution for your needs.
